As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.

Alexander Erlmeier will serve as its next Chief Revenue Officer. Erlmeier, a ten-year veteran of Outbrain, will be responsible for global business development and growth across all regions and functions of the business organization.

The multi-year deal will feed organic and paid content across international platforms.

New business line uses proprietary bidding and optimization AI technology to activate revenue streams beyond advertising.

How should advertisers split their budgets between the open web and the major ‘walled gardens’? Do advertisers have a moral responsibility to help safeguard the future strength and diversity of the open web?