In October 2021, Facebook rebranded itself to Meta. The decision comes at a time of decline for the social media giant, which lost daily users for the first time in its 18-year history in the final quarter of 2021 as new competitors such as TikTok stole their market share.
Source: NewDigitalAge
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Outbrain, a leading recommendation platform for the open web, has confirmed a multi-year renewal of its global strategic partnership with Foundry, formerly IDG Communications, the world’s leading technology publisher.
Source: ExchangeWire
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As part of our report into future trends for CMOs, we asked representatives from PensionBee, Mindshare, Chip and more for their one piece of advice to future generations of C-suite marketers.
Source: PressGazette
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What could be better than a nice refreshing glass of rosé in the sunshine on the mediterranean coastline?
AI is an essential part of a modern publisher’s toolkit. It’s core to the audience, product development, creative testing and measurement, and it’s expanding into more dynamic areas such as creative creation, ad targeting and identity management in a post-cookie world.