Are you ready to be Outbrain's next Success Story?
Let's TalkAutomotive Marketing Case Studies
Buying a car is a costly and significant purchase for most consumers, and the customer journey is long and complex. It usually kicks off with intensive online research and discovery. Potential car buyers typically explore auto review websites, comparison sites that drill down on the features and advantages of different models, as well as community forums where people discuss their vehicle purchases and experiences.
Unlike other consumer goods industries, the auto industry includes a relatively limited number of renowned car makers and brands, in a strong competition for consumer awareness. The biggest names in cars, such as Toyota, Volvo, Nissan and Jeep, leverage a range of digital marketing and advertising tactics to stay top-of-mind among their target audiences, and increase their revenue share in a competitive market.
As evident in these automotive digital marketing case studies, native advertising is a favorite tactic of automakers, particularly in the earlier discovery stage of brand awareness. During the many hours consumers spend online researching and reading about the different car makes and models, or watching video reviews, they are open to discover cars and brands they might not have considered before. By gaining exposure to this curious and primed audience, auto marketers can entice and engage potential customers during this critical discovery and consideration stage of the funnel.
Digital advertising can drive success beyond the awareness stage. Automakers also use Outbrain ads for lead generation, helping to generate high quality traffic and engaging audiences to download brochures, book test drives, and conduct online showroom searches, all of which results in qualified leads.
And it’s not just auto brands – many associated businesses, such as car insurance companies, second hand car dealers, and e-commerce sites that sell auto accessories, also use digital discovery to advertise their products, services, and offers.
Read automotive marketing case studies from Mercedes Benz, Alpine, Seat, and others, to see how brands use Outbrain to promote enriching content and discovery experiences on Outbrain’s extensive network of premium websites and publishers, reaching the right auto audiences at the right time.